14 DAY TRIAL // Those at Double Fusion think they can turn around the world of games through more advertising. And they literally mean that by placing more ads inside games, like sports games for example. Sports games are the only ones allowed to show as many ads as possible (Madden or FIFA for example, where there are ads all across the stadium).
Julie Shumaker, Double Fusion's VP of Worldwide Sales says that it's doable: "You have to consider the psychographic of a sports game player over regular gamers. For example, one of the things we're going to be doing is that gamers can get achievements from something based on a sponsor. Let's say that I am 'insert brand here' in College Hoops 2K8 and I go through as the Duke Blue Devils. Let's say I unlock a point guard with better shooting percentage. That's the 'insert brand here' player advantage."
Now correct me if I'm wrong, but aren't there enough ads in sports games? Where are they going to place more, on the player's foreheads? There are ads on any conceivable place: banners, the players' jerseys, the play field and even the game's menu if you've noticed that. Now, achievements from something based on a sponsor are a different matter all together. The way Julie Shumaker presents it sounds like a walk in the park and even looks like an advantage but there always are some other interests to this kind of deal. After all, we are talking about advertising, right?