14 DAY TRIAL // Anam Mobile and Amobee Media Systems announced a partnership to deliver a solution for ad-funding subscriber originated SMS messages. The service will be demonstrated live at the upcoming 3GSM World Congress in Barcelona from the 12th to the 15th of February 2007.
The solution, available for deployment in both GSM and CDMA networks, will allow operators to increase revenues through opt-in advertising, while end-users will benefit from subscribing to new ad-funded tariffs, lowering the cost of their SMS package.
"This partnership with one of the world leaders in messaging infrastructure technologies signals the beginning of a new era in ad-funded mobile services," said Zohar Levkovitz, CEO of Amobee Media Systems. "Mobile is the last remaining medium in which the user bears the full weight of payment - a situation that will ultimately stifle growth. Ad-funding SMS has the potential to create new revenue streams for operators, deliver a new measurable advertising channel for brands and provide mobile users the ability to communicate more for less."
"As operators look for more ways to generate new revenue streams, it is critical to find a solution that reduces costs to subscribers without affecting their bottom line. Our solutions, in collaboration with the Amobee Media System, provide operators with an intelligent mobile advertising solution to address this need," said Gerry McKenna, CEO of Anam.
The combined platform incorporates Anam's patent-pending Smart Services Technology and Amobee's Mobile Media System, a purpose-built unified mobile ad-serving and campaign management solution which can ad-fund SMS, browsing, video, music and games. The service will be able to handle messages of any length and type, sent to and from subscribers on the same or different networks, without impacting on the subscriber's privacy or security of their messages.