All that companies need to do is to combine the two

Feb 13, 2012 18:21 GMT  ·  By

There is a simple manner in which you can remain profitable when using Microsoft’s Dynamics Customer Relationship Management

offering.

All you need to do is to couple Microsoft Dynamics CRM with data analytics so that you would be able to increase your profitability.

The main idea is that, while the Dynamics CRM system will deliver all kinds of information on customer relationships sales, service, operations and more, data analytics will enable you to make more informed business decisions.

Thus, you increase profitability without having to increase expenses too much. Not to mention that you can benefit from more than a single way in which to take advantage of what Microsoft Dynamics CRM has to offer.

In this regard, a recent post on Microsoft’s Dynamics blog explains more on what CRM is all about:

Easy to Read Insight: Dashboards, Key Performance Indicators (KPIs), and Outlook integration…oh my! Microsoft Dynamics CRM works with the systems you already have in place, so it’s easy to incorporate the important business information into your everyday insight.

Connecting the Dots of Sales and Marketing: Your company becomes more profitable when your various departments can work together. Sales and marketing can be a power duo and Microsoft Dynamics CRM is the catalyst.

Customer Management Made Easy: Managing customer issues is no easy task and it takes a lot of in-depth data to resolve some problems. The worst situation is when a customer calls in for support, gets passed along to various service reps, and has to start over with their issue during every transition.

Microsoft CRM does not offer only increased productivity, but it also delivers customizable dashboards and KPI’s, as well as the possibility to set automatic reminders to keep track of what is happening at all times.

Moreover, marketing teams can easily come up with new strategies, so that they would be able to close profitable deals. Microsoft Dynamics CRM also speeds up the resolution process for customers, in order to keep everyone happy.