14 DAY TRIAL // LimeLife, the publisher of mobile content for women, announced the release of "Top Chef Challenge", a game that brings Bravo's reality TV series "Top Chef" into the mobile space. The mobile game was launched on December 6, 2007 during the show "Top Chef" TV Holiday Special.
"Collaborating with LimeLife to create 'Top Chef Challenge' was a perfect addition to our ultimate goal of suiting our audiences' lifestyles and making Bravo Media accessible on multiple platforms," said Lisa Hsia, SVP, New Media, Bravo. "'Top Chef Challenge' truly captures a competitive spirit and pressure to perform - two features that have made 'Top Chef' one of the highest-rated culinary programs on cable."
"Top Chef Challenge" takes players behind the scenes of Tom Collichio's fictional new restaurant. After customizing their character, they enter the game's virtual kitchen as an entry-level dishwasher. With commentary and advice from show host, Padma Lakshmi, players can rise from dishwasher to "Top Chef" and gain 5-star status and fame along the way. Players must undertake a series of mini-games and kitchen drama test reflexes, memory and patience to prove they have what it takes to be the next "Top Chef". As an added bonus, the Trivia Challenge mini-game lets players demonstrate their culinary knowledge to earn extra points.
"Bravo consistently excels at delivering engaging entertainment experiences to its audience", said Kristin McDonnell, CEO of LimeLife, Inc. "We are pleased to support Bravo's cross-media integration strategy, delivering the 'Top Chef' brand experience to show fans and foodies alike on their mobile phones."
"Top Chef Challenge" can be acquired by sending an SMS with the text CHEF to 55433. Currently available for customers of AT&T and T-Mobile, the game will be launched on all major U.S. carriers soon. The game can be purchased for a one-time download charge of $6.99 or for $2.99 monthly subscription fee, depending on the mobile operator.
