14 DAY TRIAL // South Korean Mobile phone maker LG Electronics already introduced officially its latest Black Label device, the LG BL40, which is also the second iteration of the company's Chocolate device, and we had the chance to have a look at the phone's official photos, yet now a new promo video with the handset has made it into the wild, and we must say that the LG BL40's user interface looks more than attractive.
LG BL40's 4-inch display is wide enough to allow for two different actions to be taken at the same time, and this might be the main selling point of the new Chocolate. According to the news, it should also come with support for output full HD videos to a TV set, which doesn't sound too bad either. The device has been already spotted at FCC, which means that it should make it to the North American shores in the near future, some suggest that on Telus' airwaves, though there are no official words on it.
One way or the other, it should be interesting to see how LG plans to market the phone, especially since there are some who suggest that the American actress Sienna Miller (known best for her roles in movies like “G.I. Joe” or “Factory Girl”) might promote the LG BL40. An agreement with a famous star would be the best way to market the device.
The news on the possible deal between LG and Sienna Miller comes from The Korea Times, which cites an LG spokesman who states that the mobile phone maker “is close to striking a business deal with Miller for promotion, though more time will be needed to finalize it, as some technical issues still remain.” The phone is said to be a “strategically important consumer gadget,” and Sienna Miller is reportedly connected with it.
The LG BL40 should come to the market during the ongoing quarter, so it shouldn't be too long before the marketing machinery from LG is turned on, which means that more details on this will become available in the near future. Stay tuned to learn more on this, as well as on the handset's availability and pricing around the world.