14 DAY TRIAL // There’s very little that Justin Bieber can’t sell and, apparently, cosmetic products for women are not on the list. After his first nail polish line sold out, the teen idol is launching his first fragrance – exclusively for his female fans.
It’s a well known fact that Justin is the most popular pop star of his age; similarly well known is that a huge chunk of his fanbase is made up of teen girls and young women.
As such, it’s no wonder that he’s decided to come up with a fragrance especially for them, which will make them feel special and, at the same time, generate plenty of revenue for him.
“Someday by Justin Bieber is a fruity floral scent created by Honorine Blanc of Firmenich that will appeal to the 14- to 18-year-old core of Bieber’s fan base,” PopEater informs, citing a WWD report.
Even the packaging is meant to target the same age group: the bottle is small and delicate, and is topped with what looks like a flower but is actually made of red love hearts placed one over the other.
On a small chain dangles another heart, this time made of metal, and a key – presumably to unlock it.
Bieber hopes that the way he connects and interacts with his fans will help them see that this first fragrance is truly something that comes from him – to them.
“Let’s be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world,” he says of Someday.
He also stresses that his name wasn’t just plastered on the project: this is something that he’s been very passionate about and on which he’s worked a lot.
“They really let me take the lead on the entire project, because I know my fans better than anyone,” the singer says of his first fragrance.
As we also noted in October last year, Bieber launched a line of nail polish – as expected, it proved a smashing hit with fans.