14 DAY TRIAL // Canadian mobile phone maker and Research In Motion Webtrends announced today that they are working together on the delivery of free enterprise-class analytics for the BlackBerry developer community.
According to the two companies, the BlackBerry Analytics Service would be powered by Webtrends, and should offer developers the possibility to easily add measurements to their software solutions.
All BlackBerry devs should benefit from the possibility to use the mobile analytics service for the discovery of insights about the manner in which customers use their applications.
Thus, the solution would enable developers better upgrade their applications, so as to “drive loyalty, increase use, and potentially lead to new and more successful avenues for revenue and monetization,” the mobile phone maker announced.
“Feedback from our customers and development partners has always shaped our BlackBerry products and services, and so we understand the need for deep, rich and accurate analytics,” said Curtis Sasaki, Vice President, Product Management at Research In Motion.
“We also know that access to such metrics is a top priority for BlackBerry developers as they try to make their applications stand out in an increasingly crowded market. With just a few lines of code, developers can add Webtrends analytics and gain access to a very broad range of insightful measurements.”
The Webtrends Mobile Analytics platform is what powers the BlackBerry Analytics Service.
BlackBerry developers can use the Webtrends SDK to integrate metrics tracking in their software solutions, to capture events deemed relevant.
The solution enables developers to track application use, frequency of use, features used and more, while also offering them the possibility to better understand adoption of their applications.
“BlackBerry developers will now have better access to complementary, enterprise-class mobile analytics technology and services,” said Alex Yoder, CEO, Webtrends.
“Webtrends has a truly powerful and incredibly comprehensive platform for creating, measuring and improving content across all digital channels and mobile is no exception. We are thrilled to deliver insight and value to the BlackBerry developer community.”
The two companies announced that the BlackBerry Analytics Service powered by Webtrends should be released for free for all BlackBerry developers in early 2011.