14 DAY TRIAL // Zynga, the company behind massively successful Facebook games like FarmVille, CityVille or the more recent Empires & Allies, has highlighted its core gaming principles, ahead of its Initial Public Offering (IPO), during which it hopes to raise over $1 billion in funding.
Zynga took the world by storm in recent years, managing to make Facebook the go-to destination for millions upon millions of people, not just because they want to socialize, but because they want to play games while doing so.
After releasing hit after hit, with titles like FarmVille, FrontierVille, Zynga Poker, CityVille or Empires & Allies, Zynga is now looking to go public, through an IPO that will let investors buy shares into the extremely successful developer.
Ahead of the IPO, which is predicted to earn over $1 billion in funding, Zynga CEO Mark Pincus highlighted the core principles of the company in regards to gamers, and how they should be accessible, social, and, most important, free.
Check out the whole list of Zynga's gaming philosophies below, via Industry Gamers.
-Games should be accessible to everyone, anywhere, any time. From the beginning, we have strived to lower the barriers to play in people’s lives. We want to build games to play with our parents, our children, our co-workers and our best friends.
-Games should be social. Every week our teams test new features to make our games more social. Historically, our players have created over 4 billion neighbor connections. And, currently, our 60 million daily active users interact with each other 416 million times a day.
-Games should be free. Free games are more social because they’re more accessible to everyone. We’ve also found them to be more profitable. We have created a new kind of customer relationship with new economics—free first, high satisfaction, pay optional. This model aligns shareholder value with delivering the best player experience.
-Games should be data driven. Our culture combines the creative with the analytical. We develop and operate our games as live services with daily, metrics-based player feedback. This allows us to continually iterate, innovate and invest in the content our players love.
-Games should do good. We want to help the world while doing our day jobs. Through Zynga.org our players have purchased social goods, raising more than $10 million for those in need from tornado-stricken communities in Alabama to earthquake survivors in Haiti. With programs like our Sweet Seeds for Haiti, our players have touched people around the world. Zynga has already made a huge impact on the industry and, with the money it will get from the IPO, it seems that it wants to continue doing so through new and innovative ways.