14 DAY TRIAL // In what is definitely an out-of-the-ordinary partnership, social games publisher Zynga, owner of titles like FarmVille or CityVille, and famous pop singer Lady Gaga have announced the introduction of a big promotion scheme called GagaVille, complete with unique items for Zynga games and access to new songs and videos by the singer.
In celebration of Lady Gaga's new album, Born this Way, Zynga will debut a special promotion on May 17, which allows its legions of fans to access plenty of new content from the famous singer.
“I want to celebrate and share ‘Born This Way’ with my little monsters in a special way that’s never been done before,” said Lady Gaga. “Zynga has created a magical place in FarmVille where my fans can come play, and be the first to listen to the album.”
The first offer arrives in FarmVille, Zynga's hugely popular simulator, which sees a new in-game farm called GagaVille appear, filled with unique themed elements like crystals, unicorns or sheep on motorcycles.
When you visit this space and complete quests or jobs, you can get access to unreleased songs from the Born This Way album each day from May 17 to May 19 as well as unlock special items for your own farm.
Another offer is available to those who buy special $25 Zynga Game Cards from Best Buy, who get not only a free download of the full Born This Way album, as well as the bonus tracks, but also a special Lady Gaga unicorn for FarmVille and the chance to enter the "On the Set with Gaga" sweepstakes.
During the competition, 7 lucky FarmVille gamers who bought and redeemed the cards between May 15 and June 11 will win a day on the set of Lady Gaga's next music video.
For those who play Words With Friends on devices like the iPhone, iPad or Android-powered ones, a special Words With Gaga contest is set to be held each day, with players needing to use a special word every day in order to win various Lady Gaga-inspired prizes.
Last but not least, plenty of other rewards are going to be offered for players of many Zynga games.
"Lady Gaga Virtual Items on RewardVille and beyond: For the first time ever, Zynga is partnering with an artist to offer exclusive virtual items across 10 games. Log onto RewardVille.com to redeem zCoins for limited edition virtual items inspired by Lady Gaga for the Zynga games you love to play, including: CityVille, FrontierVille, FarmVille, Mafia Wars, Zynga Poker, Café World, Treasure Isle, YoVille, PetVille, and Vampire Wars. Starting on May 17th, Lady Gaga will announce codes that unlock exclusive Lady Gaga-inspired limited edition virtual items on 148 Clear Channel stations."
This new cross-promotion is definitely interesting, and proves that social gaming can't be ignored, not even by huge stars like Lady Gaga.