14 DAY TRIAL // Exit Games announced a partnership with Amobee Media Systems to help operators and game publishers realize additional revenue streams from in-game advertising. As part of the agreement, the two companies will collaborate to deliver contextual ads to mobile phone games running on Java and BREW handsets.
Through the newly formed partnership, Exit Games' Neutron, the multiplayer solution for mobile phones, will be integrated with Amobee's HAPI (Handset Application Programming Interface), a small SDK file that enables mobile phones to receive ads from Amobee's mobile ad-server. Following integration, HAPI can be activated in minutes from within the Neutron SDK, thereby making the game conditioned to accept ads. Advertisement inserts are displayed on the player's screen during idle game time as well as dynamically in the game environment. The subscriber has the option of engaging with the advertising brand to receive additional information, initiate a transaction, or opt not to view the ads and continue the game as usual.
"In-game advertising has a tremendous positive impact on the videogame industry, as it lowers the cost of games while dramatically increasing the number of downloads. Using Amobee's ad-serving technology, operators and game publishers can provide greater value to their customers, delivering a high-quality, low cost, and entertaining game experience on mobile," said Tom Sperry, CEO at Exit Games USA.
"Ad-funding has the potential to revolutionize the mobile gaming industry," said Roger Wood, SVP and GM of the Americas for Amobee Media Systems. "However, consumer acceptance is the key to success and we firmly believe that the subscriber must see a concrete benefit in terms of the cost and quality of mobile content. This partnership with Exit Games benefits the whole mobile ecosystem, providing a new advertising channel for brands, new revenue opportunities for carriers and content publishers, and a highly desirable price point for consumers."
The Exit Games Neutron service platform connects network and service providers with users all over the world. Neutron is used by many game publishers, developers and mobile communications companies, such as THQ Wireless, Glu, World Golf Tour, SkyZone, Square Enix's UIEvolution, Fremantle Media, Verizon, Cingular, Sprint, Softbank, Vodafone, Qualcomm, Intel, Sony Ericsson or Siemens.