14 DAY TRIAL // Leading provider of solutions aimed at helping retailers to offer an enhanced experience to their users, Escalate Retail, has just announced the release of a new native mobile self-service application for in-store use on handsets running under the new Windows Phone 7 platform from Microsoft.
The software was released under the codename of “Project Arke,” and comes from Escalate, Microsoft and IdentityMine.
The new app, was meant to offer in-store shoppers the possibility to access and buy merchandise online, while being in the real stores.
The software was designed so as to offer in-store shoppers the possibility to access detailed product information and personalized features in the context of the store they are visiting.
Customers would have the possibility not only to research products in-store, but also to make confident buying decisions while still in the store.
Through “Project Arke,” users would enjoy a series of features like (via WMPoweruser):
Quick scanning product or aisle bar codes for quick lookup of products or product categories Product details and features Customer product reviews and ratings Inventory availability in the store and nearby stores within the brand Related items for cross-selling and up-selling Downloadable coupons and personalized promotions incenting the shopper to buy in-store Product recommendations based on past purchase history Customer loyalty card scanning Product advisor and comparison
“Mobile applications and killer user experience design are revolutionizing retail experiences,” said Chad Brown, SVP of Sales and Marketing at IdentityMine.
“The mobile application design in ‘Project Arke’ increases retailer revenue by providing enhanced and targeted shopping experiences. Mobile is a huge opportunity for retailers.”
Mike Julson, CTO, Escalate Retail, also commented on the launch, stating that the new application came to Windows Phone 7 devices with features that would keep customers informed in new and interesting ways.
Moreover, the new application should benefit to the full from the appealing interface that Windows Phone 7 was brought to the market with.