14 DAY TRIAL // Today, leading telecommunications solutions provider Ericsson announced that it has been selected by Indonesia's leading operator Telkomsel for the introduction of a new Dynamic End-to-End Policy Control solution that should offer service differentiation for its over 86 million subscribers. Telkomsel becomes this way the first wireless carrier in the world to deploy such a solution.
The roll-out of the new policy control solution should result in the enhancement of Telkomsel's efficient utilization of radio and transport networks, Ericsson states. According to the company, its data traffic management solution design was built on the idea of supply and demand, so as to share available capacity according to subscribers' different policy agreements. At the same time, the solution is meant to prioritize data traffic to higher-paying subscribers, who would benefit from access, high speed and quality even during peak hours.
Sarwoto Atmosutarno, President Director of Telkomsel, says: “As traffic is growing with more capacity-demanding services and higher download speeds, we must adjust to our users' different expectations and needs. With our new solution, subscribers will be able to choose a pricing option that best suits their individual needs, depending on what services or applications they're using and how much they're willing to pay.”
According to Ericsson other carriers around the world should also consider making similar moves. The number of wireless subscribers has topped 5 billion, and the traffic on mobile networks is on the rise. Thus, wireless operators should strongly consider the possibility to prioritize traffic and to differentiate it between subscribers, so that each of them receives the speed, access and quality he/she pays for.
“The competition is intensifying, and operators need to ensure that users get the quality of service that they expect and are willing to pay for. By customizing the pricing plan for each specific user segment, Telkomsel will improve their operations and business, and most likely attract even more subscribers,” Johan Wibergh, head of Ericsson's Business Unit Networks, commented.