14 DAY TRIAL // Electronic Arts is quite confident in the upcoming Nintendo Wii U home console and has revealed that it's going to support it with day-one releases when it's going to be launched next year.
Nintendo's upcoming Wii U is set to finally put the Japanese company on par with its rivals in terms of power, so lots of developers and publishers are excited about the new platform, from Ubisoft to Activision or THQ.
EA is no different, as its Games label boss Frank Gibeau told GI.biz that supporting platforms on their release date has been crucial to the company, so it's going to happen once more with the Wii U.
"It served us well on PlayStation 2 and PlayStation 3," Gibeau said. "Getting in early is partly about being a successful transition company and figuring out where the hardware is going to go. With the Wii U it's important for us to get there on day one so we can get in and build as big an audience as possible."
The EA executive continued, saying that the company was amazed by the power of the device and its unique controller, because plenty of new experiences can be made for it.
"We were really blown away by the unique innovation that Nintendo brings with the Wii U controller on a high performance machine. The ability to do HD graphics and access game experiences in a completely novel way and a way that's never been seen before, it really struck our fancy," he revealed.
"We were excited by what Nintendo presented to us, we thought about it and it fits well with what we're trying to do with our franchises like FIFA and Madden and Battlefield. There's great horsepower there, great innovation and Nintendo's got fantastic branding."
When asked about what concrete projects the company has in development for the Wii, Gibeau avoided it, and proclaimed that, when the time is right, lots of details will be given and the actual games will be revealed to the world.
"We're platform agnostic as a company so if we find something we believe will have success commercially and critically, and has a business model that works for us, we're in. We've had [Wii U] for a little while, I can't really go into the details of it. We've had machines and we've been working on games," he said, adding "We'll show games when they're looking ready, when they're looking tight."
The Nintendo Wii U is expected to arrive early next year, probably during the spring season.