Oct 20, 2010 04:45 GMT  ·  By

While overall pricing for portable eBook readers has dropped significantly over the past year or so, due mostly to the increased competition in this market segment, these devices are still way too expensive for many consumers out there, and for this reason, Ectaco has decided that a low-price eBook reader might get them quite a lot of attention, thus rolling out the very affordable jetBook mini model.

The jetBook mini brings a new feel with a stylish design, pocketable size, variety of colors and light weight (just 5.7 ounces), making it the lightest eReader in the world and easy to carry in one's pocket.

A new all-way reading angle now allows users to read in 4 different directions with notable features that include an option for Line Spacing, Line Breaking, 6 Different Font Sizes and language support.

The device also packs an ultra crisp 5-inch reflective TFT screen technology with instant page turns, multiple language support and portability – plus a new look and 90 hours of continuous reading time on a single set of 4AAA Energizer batteries.

The device offers support for numerous eBook formats, including LIT, MOBI, EPUB, HTML, PRC, RTF, PDB, PDF via Calibre conversion to TXT and FB2, while the built-in SD card expansion slot supports cards with capacities up to 2 GB.

"With all our jetBook fans' advice, we decided to create the lightest, most versatile, fully functioning eBook Reader to date, while offering the lowest possible price," said David Lubinitsky, CEO, Ectaco Inc.

"The new design makes the jetBook mini weigh only 5.7 oz., less than any other eReader while maintaining its high speed and even greater choice in content.

There is no limit to how users can customize their jetBook mini through languages, folders, books and a new line of colors," Mr. Lubinitsky concluded.

As we've mentioned right from the start, pricing for Ectaco's new eBook reader goes under the US$100 threshold, although not by much, the device being available as we speak for around 99 US dollars.