14 DAY TRIAL // By making the Gorilla Glass, Corning has basically made the comparison “brittle like glass” obsolete, but the company wants to go forward and promote newer and better types of glass until it manages to meet its financial goals and, perhaps, even go past them.
A few days ago, we posted about Corning's vision of the future, of a “World made of Glass”, complete with two videos that, one must admit, paint a very promising picture.
It so happens that Corning also spoke about the plans for the development of its business.
After holding a live demonstration of the Gorilla Glass 2, the company aims to achieve sales of $10 billion by 2014 (7.61 billion Euro).
“As a company, we are approaching a lower level of profitability driven by LCD glass price declines. We expect these to moderate as glass capacity and demand come into balance,” says James B. Flaws, vice chairman and chief financial officer.
“Our plan is to march up from this level with increased sales and profits, reaching $10 billion in sales in 2014.”
Gorilla Glass and Lotus Glass will be at the forefront of its marketing strategy and it is expected to substantially grow in sales from here on out.
All sort of things, from consumer electronics devices to automotive, appliance and architectural applications are bound to adopt the glass sooner or later.
“We now expect the Telecommunications, Specialty Materials, Environmental Technologies, and Life Sciences business segments to be the primary drivers of increased sales and profits going forward,” Flaws says.
“We are addressing a number of challenges as we work to achieve these goals. But we have a solid balance sheet. We are committed to managing costs and to investing in future technologies that should lead to new market opportunities. As the past has taught us, our path to achieve these goals is unlikely to be smooth. But by remaining nimble and focused, we believe we can achieve our $10 billion sales goal by 2014.”