Tier 2 and Tier 3 carriers can now compete with Tier 1 carriers with Premium Content offering

Mar 24, 2007 15:57 GMT  ·  By

ClearSky Mobile Media, a provider of entertainment content and services for the wireless industry, announced that they have the platform and relationships to bring premium SMS content to Tier 2, and Tier 3 carriers across the United States. Using ClearSky Mobile Media's technology RevShare, and relationships with various premium content providers, this new offering combines the content, the distribution and billing factors that today prevent some carriers from being able to offer this service to their subscribers.

Currently, premium content is mainly available only to subscribers of Tier 1 carriers, leaving smaller Tier 2, and virtually all Tier 3 carriers without the ability to offer premium SMS content to their subscribers due to a lack of billing integration as well as limited availability of premium content. ClearSky Mobile Media is now packaging premium content in a distribution and billing model that offers easy implementation for the carriers, while also providing significant economy-of-scale for the content providers.

"With practically zero implementation time, Clear Sky Mobile Media is offering the most comprehensive end-to-end premium content solution for Tier 2, and Tier 3 carriers on the market today," said Dean Fresonke, CEO of ClearSky Mobile Media. "Due to our partnerships with major premium content distributors, all carriers can now get access to cutting-edge graphics, ringtones, weather and traffic reports, and more. Utilizing our legacy of content delivery and billing integration expertise, ClearSky Mobile Media can provide carriers with the best possible content experience for their subscribers in an easy to implement, cost-efficient way."

Premium SMS content is commonly used for delivering digital content such as news alerts, financial information, and ringtones. Subscribers either pay a nominal monthly subscription fee or are charged per SMS for receiving this premium content. The revenues are typically divided between the mobile network operator and the premium SMS provider either through revenue share or a fixed transport fee. Mobile phone subscribers can sign up for premium services that offer everything from a joke of the day, to texting in votes for game shows, and the cost is added to the user's phone bill or subtracted from the user's prepaid account balance.