14 DAY TRIAL // According to Strategy Analytics, a global research and consulting firm, Yahoo! currently offers the best mobile experience as Interest in Web 2.0 Outstrips Media Industry Content.
When compared to Google, YouTube, Napster and MySpace by participants that carried out a number of tasks, specific to each provider, on both a laptop and a mobile phone, Yahoo got the top spot.
Of course, the actual battle here was led between Yahoo and Google who have been competing in a way over which one gets to sign most agreements with mobile manufacturers.
YouTube on the other hand is still kind of new on mobile phones so it has time to gain in popularity. As a conclusion, Yahoo! Offers the best mobile web experience at the moment, based on the evaluation of leading mobile offerings by Strategy Analytics Wireless User Pannel.
"Yahoo! Mobile achieved the highest rating, primarily due to the fact that it represented the best replication of the full website on the Third (mobile) screen," according to Paul Brown, User Experience Analyst at Strategy Analytics. "However, mobile implementation of these brands is tangibly inferior to the fixed user experience across a range of metrics."
David Kerr, VP of the Global Wireless Practice, added, "Many users, especially among digital enthusiasts, show a preference for web search, web mail and web 2.0, user generated content and social networking content over branded content. However ease of access and discoverability of content on mobile handsets continue to be a huge pain point which is directly limiting content consumption."
As revealed from the chart, while Google and Yahoo! are practically at a tie when it comes to the experience they are offering users on a PC; on mobile phones, however, there's quite a difference.