Singer launches her own clothing line

Jun 30, 2010 17:11 GMT  ·  By

After fronting no less than three different lines and campaigns for clothing giant Candie’s, singer Britney Spears is trying her hand at fashion as well. Britney and Candie’s have joined forces to launch a limited-edition line with items designed by the pop star for the fans who are trying to emulate her girly yet sophisticated look, as People magazine can confirm.

The items, most of which draw on Britney’s youthful playfulness, will become available starting July 1, only at Khol’s. Each new outfit brings to the table something new, but not too complicated, made to stand out because of just one essential piece, as Britney also points out in the first commercial for her first official job as a designer. A white frilly top matched with black leggings, for instance, can become a jaw-dropping outfit if accessorized with the right piece of jewelry.

“Not content to just be the face of the brand – and an international megastar! – Britney Spears is designing her own new limited edition apparel and accessories collection for Candie’s set to exclusively hit Kohl’s stores and kohls.com on July 1. Britney tells InStyle.com that she was hands-on in the creation process of the line, from meeting with Candie’s designers to helping them sketch some of her favorite looks. ‘My personal style is a mix of comfortable and flirty,’ she tells InStyle.com. ‘I love cute little dresses, but I also love comfy sweaters and jeans’,” People magazine writes of Britney’s new line.

“So what can we expect from the star’s design debut? ‘I used a lot of studs and lace because I wanted to make the clothes cool and edgy yet girly,’ Brit says, likening the assortment to some of her own must-have wardrobe staples. ‘I also love jeans, so I had to make sure there were some great pairs in the collection.’ Also expect big necklaces and earrings as well as Brit’s favorite – a black trench coat. And like any good star designer, Britney will also appear in the national print, TV and online campaign for Kohl’s, featuring the singer wearing the collection along with personal handwritten notes such as, ‘You’ll love these jeans!’ with the tagline, ‘Designed by me for you!’” the same publication further writes.

Fans of the singer looking to get their hands on items from the new, limited collection don’t have to worry about money either, because they won’t be forced to break the bank to purchase them. Clothing items, shoes, bangs and jewelry items will all be priced between $14 and $78. This also means the line will become a hit the second it becomes available. 

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Britney Spears introduces new lined designer by her for Candie’s
Britney Spears introduces new lined designer by her for Candie’s
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