14 DAY TRIAL // Bose isn't one for cheap hardware, not when it has very specific segments of the demographic in mind, and this time is no different.
This time around, it is targeting men and women with active lifestyles, especially those who exercise a lot and want to listen to music or answer calls while jogging and such.
Two sets of headphones have been revealed, called Bose SIE2 and SIE2i.
The former is compatible with most music players while the SIE2i is made for Apple devices and has an in-line mode control and microphone, not just a remote for volume and track navigation.
Regardless, both sets have a special Reebok fitness armband, where the mobile phone or digital music player is strapped during fitness routines.
Sales should already be underway, for $119.95 / 119.95 Euro and $149.95 / 145.95 Euro.