14 DAY TRIAL // Activision Blizzard has managed to post another set of good quarterly financial results and the publisher sees this as a vindication of its blockbuster powered business model, one that will not suffer any changes in the near future.
Eric Hirshberg, who is the chief executive officer of Activision Publishing, has told investors that, “The biggest titles in the industry continue to generate a disproportionate percentage of the profits and revenues.”
He added, “While the hardware install base continues to grow and show strength, gamers continue to spend more and more time and money with the few must-have games. For these reasons, we feel our strategy continues to be very well aligned with the market opportunity.”
It seems that in the coming period Activision will continue to invest heavily in big name games, from Transfomers to Call of Duty, while ignoring the social and the mobile trends that at the moment are becoming an integral part of the gaming industry.
Bobby Kotick, who is the chief executive officer of Activision Blizzard, has once again talked about the iPhone and the iPad, saying that the company does not have any plans to expand on them.
The executive believes that there is no opportunity for his company on that market and that focusing on high investment and high reward games is the way to continue growing.
Digital sales for Activision are mostly made up of downloadable content for its big titles, especially the map packs that have been launched for its Call of Duty series of first-person shooters.
Rival Electronic Arts has been focusing heavily on social gaming and on mobile games in the last few years, recently picking up PopCap in order to strengthen its presence in these areas.
The publisher believes that in the coming years it will derive more revenue from digital products than from those sold in physical form.