14 DAY TRIAL // Video game publisher Activision Blizzard has said that it no longer looks at the Call of Duty franchise as an annual launch event but as a year-round activity, with the company always investing resources and interacting with the player base in order to keep the series in top shape.
Eric Hirshberg, who is the Chief Executive Officer at Activision Publishing, told GamesIndustry.biz that, “We’re not starting with the conventional wisdom of the industry and going in. So, if you look at it like an annual retail release, by those standards, it’s easy to get nervous.”
He added, “If you look at it through a different lens; if you look at it like, the NFL happens every year and people like it every year and they obsess over it every year and they come back for more every year and I think that it’s an entertainment relationship that’s pretty unique in the gaming space.”
According to Hirshberg, the main aim of the year-round concept is to make sure that new content is always being delivered to the player base and there’s always interest in what the developers will do next.
The CEO says that, at the moment, the publisher can find no metric which shows that the Call of Duty franchise is slowing down in any way and efforts are already ongoing to make sure that in the future there’s more diversity when it comes to the series.
We already know that Call of Duty is set to get a Call of Duty video game during this fall launch season, although Activision has not offered any details on who the development studio is and what kind of theme the game will have.
Rumors suggest that Treyarch is working on Black Ops 2 and that the game will launch during the first few days of November.