The first free multiplayer online dance game to feature major label content and artists

Apr 13, 2007 14:32 GMT  ·  By

DANCE! Online is a free-to-play multiplayer online dancing game, featuring top talent and master recordings from Warner Music Group Corporation, making it the first free multiplayer online dance game to feature major label content and artists. Open Beta testing starts this week, thus thousands of U.S. PC users will have the opportunity to dance virtually to songs from select WMG artists.

"With the enormous popularity of dance-based games in Asia and other parts of the world, we're excited that our artists and music have the opportunity to reach the millions of fans who are participating in this growing phenomenon," said George White, Senior Vice President, Strategy and Product Development, WMG when he announced the game's beta release.

Howard Marks, CEO of Acclaim Games and David Perry, the game's director and industry superstar designer stated that DANCE! Online "is by far the closest collaboration any major music label has ever had with an online game" and respectively that the online PC game "has started the music based game revolution which has captured the minds of hundreds of millions of players in Asia."

DANCE! Online will feature the artists' latest music and personalized virtual items including artist-branded clothing and accessories. Players can: - compete to win autographed merchandise and other artist-branded products; - create their own avatar and use either the keyboard or most PC compatible dance pads to match the beat of the song and make their character perform choreographed dance steps; - go online up to 6 at a time dancing together in a variety of game modes and options; - purchase optional items from the game shop to customize their virtual characters with clothing and various accessories. - buy "song packs" to dance to even more songs from WMG's catalog (hope they're not as expensive as those for GHII 360.

The game is directed by video game industry veteran David Perry and remember, Beta testing begins this week. Registering for an account allows you to immediately play for free.