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3D Graphics from AMD Boosts Mobile Games Quality

Great 3D, but still small screens

Oct 2, 2007 13:41 GMT  ·  By
"Lock ?n Load 2", a 3D Real-Time Multiplayer First-Person Shooter
   "Lock ?n Load 2", a 3D Real-Time Multiplayer First-Person Shooter

AMD has plans for making mobile phone graphics look better than ever before, with a new technology. The main use for this solution will be in the gaming field, as developers will have the chance of producing much more visually appealing applications.

"AMD's graphics technology is based on years of high-quality graphics processing and expertise in the mobile market, enabling cutting-edge handheld devices with maximum performance", said Adrian Hartog, senior vice president and general manager of AMD's Consumer Electronics Group. Moreover, "the combined force of QUALCOMM's chipset solutions and AMD's graphics technology is well-positioned to meet mobile consumers' growing demands for visually compelling content", he further added.

"The promise of upcoming handheld architectures supporting OpenGL ES 2.0 graphics standards is expected to bring a game-changing evolution in 3D capabilities for developers", commented Alex Caccia, CEO of Ideaworks3D. Not only this, but he also considers that "the popularity of the QUALCOMM platform infused with AMD technology makes a winning combination, laying the groundwork for a wealth of new devices capable of supporting the same mind-blowing 3D performance seen in today's videogame consoles and PCs".

AMD will work with Qualcomm for applying its solution on handsets and make it possible to bring the most evolved hardware and software applications. This agreement will bring AMD's patented Unified Shader Architecture to Qualcomm's Mobile Station Modem. This technology has been introduced for the first time in the Microsoft Xbox 360 gaming system and is now heading towards the mobile world.

Since AMD purchased ATI Technologies last year, the company has been one of the leading suppliers of discrete media processors to the handheld market. The products that this company has developed make it possible to support a large number of various functions that make mobile phones as fun as we know them. This includes mobile TV, video, photography, video telephony, music and 3D graphics as well.