14 DAY TRIAL // Results for this year's second quarter of activity at Sony Ericsson have been disclosed. It looks like the company has managed to keep itself on a raising development line, with almost 25 million phone units sold in this period.
When comparing these results to last year's second quarter ones, the year-over-year volume growth appears to be of almost 60 percent. Along with some specific information on how Sony Ericsson's phones did over the last months, this information casts a bright light on this company's future.
Their Walkman line of phones is still the leader in this range of devices, with 9 million such units sold. Still, the average sales price for Sony Ericsson's sold units is lower than that of previous quarters, which shows a high interest coming from customers in this company's more affordable devices.
Not even that is bad news, as Sony Ericsson is planning on developing in the near future a line of cheaper phones. These handsets are meant to compete with Nokia's low-end devices which have proved to be successful especially in Africa and regions in Asia. Moreover, Sony Ericsson has expected the average sales price to fall, which sounds reassuring, as everything seems to go according to their plans.
"We expect the market in 2007 to remain competitive, but with recently announced products such as the flag-ship Walkman and Cyber-shot models we aim to continue to grow faster than the market", said Miles Flint, President of Sony Ericsson. Moreover, he commented that "Our financial results for Q2 2007 reflect our direction to build our brand in key imaging, music and multimedia categories with a portfolio that includes more competitively priced phones".
Sony Ericsson expects that the global handset market of this year will be above 1.1 billion units. The company currently holds more than 9 percent of it at this time.