14 DAY TRIAL // In a lot of branches of the entertainment industry there was one guaranteed time frame that offered great sales for high-end productions: the winter holiday one. As such, even big video game publishers were aiming for said time period in order to release their high-end franchises.
But during the recent weeks, we've been hearing that a lot of video games previously scheduled to appear at the end of this year won't be making an appearance until the beginning of 2010. Now though, we know at least one development studio that will keep releasing games during the winter holidays, Insomniac Games.
The company, which is responsible for some extremely popular franchises for Sony, like Resistance or Ratchet & Clank, has revealed through its director of marketing and communications, Ryan Schneider, that it will continue to choose its release dates, but the winter slot is still the best moment to release any heavy title.
“I think the Holiday season is still a great time to release a title - it's been hugely successful for us in Insomniac's 15-year history,” Schneider revealed. If we'd pushed [Resistance 2] to January we'd have been closer to Killzone's launch window as well, so I think one of the strengths of working with Sony is that you have this huge pipeline of great content. “
“So we pick our spots, and stick to them. We've consistently delivered during the Holiday season and I think we're proud of how we did. You can see we've had a lot of success over the years, and still Resistance 2 will probably be our biggest commercial success. The Holiday season's treating us just fine so far.” he added.
Don't forget though that Resistance 2 was a highly anticipated sequel, and other studios currently working with Sony, like Media Molecule or Quantum Dream, which bring brand-new IPs, have revealed that the winter time isn't the best release period for them.