14 DAY TRIAL // Stacy London, host of TLC's "Fashionably Late with Stacy London" and co-host of "What Not to Wear" has launched recently an exclusive new Web site with Sprint (www.sprint.com/mymobilestyle). The site is designed to help people decide what mobile phone best fits their personal style and help holiday gift-givers find the perfect gift for loved ones.
The mobile phone that each person chooses to carry is a clear expression of her or his individual personality and this month CTIA-The Wireless Association estimated that the number of wireless subscribers reached an all-time high in the United States by passing the 250 million mark. This figure demonstrates that the mobile phone has become the most ubiquitous fashion accessory for Americans.
Stacy's new website features a quiz to help individuals determine their mobile style, calculated by answering a few questions to determine their interests and tastes. Based on the results, Stacy not only categorizes the site visitor, but also recommends what mobile phone fits her or him best. The quiz categories are: Runway Ready, Superconnected, Tuned In, Geek Chic, Biz-Intense and The Ultimate Fan. Throughout the website, video clips of Stacy offer her trademark friendly, insightful and to-the-point advice.
For example, the quiz first asks for the following line to be completed: "Before I go out, I always..." The respondent can then select from five multiple-choice answers, including "Check my hair in the mirror" or "Put in my earphones." At the completion of the quiz, those answers may lead Stacy to say the respondent is "Runway Ready," meaning that the best choice for her or his phone is very sleek and trendy such as the Touch by HTC.
Or Stacy may determine that the respondent is "Tuned In," meaning that a phone with many music features and MP3-player-like buttons such as the MUZIQ by LG may be the right fit. Videos of Stacy then show her demonstrating on mannequins what outfits each category of person, including "Runway Ready" or "Tuned In," might be wearing.