"...in order to engender trust in our users, we have to share some things that might be not quite perfect"

Mar 2, 2007 10:00 GMT  ·  By

Speaking about the company's problems worldwide and how they should be more forthcoming regarding cultural issues, Phil Harrison, SCE worldwide president, told Newsweek's N'Gai Croal that Sony really needs to work on moving on.

"There is a cultural thing about our approach in Japan that has to change. Our approach in Japan is, 'Once it's perfect, we'll share it with everybody else.' Whereas I think in order to engender trust in our users, we have to share some things that might be not quite perfect, but are ready to give you an indication of what's coming. So we could say, 'You know, we're not sure when it's coming, but we're going to have DVD upscaling on Playstation3.' There you go. There's a scoop for you. In my view, we should have a slide on a Web site, or a blog. We should have Playstation head of platform development Izumi Kawanishi blog his road map for the Xross Media Bar for Playstation3. I think he would probably have the biggest blog after yours in the world."

Sony does have its own blog: Three Speech. They came up with it sensing that sometimes it would be necessary to avoid speaking directly to the press. It is the place where Sony addresses gamers about PlayStation related facts, as Sony's president worldwide is always doing an interview somewhere. At least they're thinking ahead of their problems.