14 DAY TRIAL // According to the latest news on the web, the Korean mobile phone maker Samsung has decided to focus more on the high-end of the market, which means that there will not be too many budget handsets released by the company during this year. In addition, Samsung also seems determined to rather come to the market with fewer, yet better devices during 2009.
We have already seen the cellphone manufacturer pushing out handsets like the Samsung OmniaHD, Samsung S8300 Ultra Touch, and Samsung Memoir, and we should witness similar devices released to the market during this year, at least this is what a company's official is reported to have said in an interview with Taipei Times.
Smile Kim, president of Samsung Electronics’ Taiwan branch, has also stated that the company expects to be able to ship at least 200 million mobile phones during 2009, up from the 196.6 million units it sold last year. Through this achievement, the handset manufacturer hopes to remain one of the top-sellers in the mobile phone market, as it did last year, when it was placed second in the world after the giant market leader Nokia.
According to Samsung Taiwan’s director of mobile marketing Ryu Jae-hyun, the company plans to release the S8300 Ultra Touch phone at the end of March, while the two new Beat Edition devices, the BeatDJ and BeatDisc, are expected to reach the shelves by June. “These new models are currently on display at the Mobile World Congress in Barcelona,” Ryu also adds.
Furthermore, Ryu has spoken about Smartphones with HD brilliance, like a Giorgio Armani phone powered by the Windows Mobile operating system (hopefully, it will be the Windows Mobile 6.5 platform), as well as about solar-powered, environmentally friendly devices that should be released to consumers during this year.
All in all, the company will maintain its focus on delivering improved user-interfaces, high-definition quality visual and sound, as well as touch screen technology on a range of feature phones.