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January 27th, 2009, 11:02 GMT · By

New iPhone Ad Even Cooler than the Last

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Apple showcases Tipulator
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Apple continues to emphasize the usability of its revolutionary handset through ads showcasing third-party apps. The latest of such ads – Fix – features three apps that Apple believes would suit any user.

For instance, who wouldn't need an app like Rocket Taxi, a cab finder that uses your current location (by GPS or Wi-Fi) to find the nearest taxi companies around you for a quick service?

Heading over to the App Store for a closer look at the app's capabilities, we have learned that Rocket Taxi can browse through over 10 000 cities and 17 500 taxi companies stored directly on your device, while not requiring an Internet connection. As a bonus, the built-in Trip Calculator can calculate the estimated fare price (this feature, however, does need web access). Additionally, users can store their favorite taxi companies for quick access. According to the app's developer, Rocket Taxi is ideal for the frequent traveler or the occasional taxi user, and Apple seems to believe so, too.

The second showcased app is Tipulator. Dubbed “the fun tip calculator,” Tipulator can calculate your tip when you're having breakfast/lunch/dinner with more people at a table. Hopefully, the app doesn't become a reason of argument when someone gets worse service than others.

Lastly, Apple also seems to like MultiLevel. So do we! If you ever need to determine if a surface is completely flat, this electronic bubble level is capable of showing results with a 0.5 degree error margin. As someone who works with tools, imagine not having to carry around your spirit level with you all the time. And while MultiLevel is a single dimensional bubble level when the device is in landscape right or portrait orientation, the app is a multidimensional surface level when the device is positioned face up.

Check out the latest Apple iPhone ads here, or visit the App Store to grab one of the featured apps.

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Comment #1 by: paladincross on 29 Jan 2009, 00:26 UTC reply to this comment

Rocket taxi's pretty cool, but you still end up having to call the cab company anyway. You can use other apps like taxi magic to make the reservation without having to call. IMO that one should've been in the ad instead, am I right?


Comment #2 by: paladincross on 30 Jan 2009, 20:40 UTC reply to this comment

Rocket taxi's pretty cool, but you still end up having to call the cab company anyway. You can use other apps like taxi magic to make the reservation without having to call. IMO that one should've been in the ad instead, am I right?


Comment #3 by: MikeVee on 01 Feb 2009, 02:34 UTC reply to this comment

No way dude, Rocket Taxi is FAR better than any of the other Taxi apps on the App Store. 17500 taxi companies in 10000 cities speak for themselves. Also, the interface is more Apple-like.

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