14 DAY TRIAL // Cypress Semiconductor Corp. announced today that its TrueTouch touchscreen solution had been used for the implementation of the display featured by KDDI's new handsets made by Sharp. The new SH003 phone will deliver support for user-friendly, multi-touch gestures due to the TrueTouch solution, as well as a 12.1-megapixel photo snapper, both of which can be used for the editing of images.
KDDI SH003 comes to the market with a 3.4-inch full wide VGA liquid crystal display, while the TrueTouch touchscreen will offer users the possibility to enjoy gestures like tap, pinch and others. At the same time, the handset also comes with a series of entertainment features, as well as with a microSDHC memory card slot with support for 16GB of additional storage space. This is the second device from KDDI that includes Cypress' TrueTouch solution, the first being the waterproof touchscreen Sportio water beat mobile phone.
“It is very satisfying to see the proven success of Cypress’s touchscreen technology in the Sportio water beat model lead to TrueTouch designs in the new SH003,” Norm Taffe, executive vice president of Cypress’ Consumer and Computation Division, said. “With our established, leading-edge multi-touch all-point technology and our roadmap to support even more innovative features, we plan to continue building touchscreen market share with the top handset makers worldwide.”
Cypress’ TrueTouch series is built upon the PSoC programmable system-on-chip architecture, and includes single-touch, multi-touch and “multi-touch all-point” offerings, the company notes. Cypress is one of the pioneers in the multi-touch all-point functionality area, offering a great deal of opportunities in the mobile phones, portable media players (PMPs), GPS systems and other segments of the industry. According to the company, it offers one of the most flexible solutions on the market, while also allowing for last-minute changes without modifying the board.
“More and more leading Japanese companies are selecting the TrueTouch solution for its unrivaled flexibility and performance,” Hitoshi Yoshizawa, Japan country manager for Cypress, added. “However, customers are also choosing Cypress for our flexible business model, allowing them to select from preferred vendors instead of requiring them to purchase a fixed touchscreen module.”