Cartoon Networks Mobile Media announced a new application, called CallToons, that will bring Cartoon Network characters on mobile phones. Developed together with Turner Platform R&D, CalToons will bring a whole new mobile experience to consumers by replacing ordinary mobile phones functions, such as ringtones and wallpapers, with an entertainment platform featuring the user's favorite character.

"CallToons extends our fans' relationship with our characters in a personal and interactive way through a mobile phone," said Paul Condolora, senior vice president and general manager for Cartoon Network New Media. "With this application, we are developing a novel approach to the mobile experience. CallToons is a natural next step for the company and offers limitless cross-platform entertainment possibilities with cartoon characters, celebrities, sports figures and beyond."

CallToons ties together popular mobile content such as ringtones, ringbacks, wallpapers, and audio and text alerts into a character-driven narrative experience unlike any mobile content offering currently available on the market. Cartoon Network New Media will introduce additional functionality to the CallToons application in the coming months. At launch, CallToons will feature characters from Cartoon Network and Adult Swim, and will be offered as separate services for each brand. CallToons is scheduled for release in the fourth quarter of 2007,

"CallToons does more than set a character's voice to a ringtone. CallToons allows a character's personality to take over the mobile phone's functionality so that they actually interact with the user and incoming callers in a unique way," said Ross Cox, Senior Director of Entertainment Products, Cartoon Network New Media.