14 DAY TRIAL // Today, AdMob, one of the largest mobile advertising networks in the world, announced the release of its February 2010 AdMob Mobile Metrics Report, showing that Google's Android operating system has seen an impressive growth in traffic over its network. According to the report, the OS went up from two percent last year to 24 percent during February 2010. At the same time, the report also notes that the iPhone OS registered traffic increases too mainly fueled by application usage, and that Android and iPhone helped the smartphone segment grow, as the segment accounted for 48 percent of AdMob’s worldwide traffic.
Feature phones registered a decrease in share during February 2010 in AdMob’s network, going down from 58 percent to 35 percent on a yearly basis, yet the absolute traffic from feature phones still registered increase when compared to the last year, going up 31 percent. The Mobile Internet devices enjoyed the highest growth rate, as they accounted for 17 percent of traffic in AdMob’s network in February 2010. The top device in the category is Apple's iPod touch, while other devices include the Sony PSP and Nintendo DSi.
Other highlights from the February 2010 AdMob Mobile Metrics Report include: - iPhone OS increased its share of smartphone requests from 33 percent in February 2009 to 50 percent in February 2010. - Symbian's share of smartphone requests fell from 43 percent in February 2009 to 18 percent in February 2010. - The top five Android devices worldwide, by traffic, were the Motorola Droid, HTC Dream, HTC Hero, HTC Magic, and the Motorola CLIQ. The Google Nexus One only generated one percent of total Android traffic in February 2010. - Samsung, Nokia, Sony Ericsson, Motorola, and LG were the top manufacturers of feature phones. Top feature phones from each manufacturer in AdMob’s network were the Samsung SCH R350, Nokia 3110c, Sony Ericsson W200i, Motorola RAZR V3, and LG CU920.
When it comes to the manner in which cellphones are categorized, AdMob notes that a smartphone is considered to be a handset if powered by an identifiable Operating System, while a feature phone is a device that cannot be included in the smartphone category. Moreover, it considers mobile Internet devices to be handheld if they cannot fit in the phone category, although they connect to the mobile Internet. Additional details on the report, as well as access to the full February 2010 report can be found on AdMob’s Metrics Report blog.