24/7 Real Media Debuts Open AdStream Mobile Edition

24/7 Real Media has unveiled Open AdStream Mobile Edition, adding mobile ad serving capabilities to its Open AdStream ad management platform. Open AdStream Mobile Edition allows marketers and mobile content providers to integrate mobile ads into their digital marketing campaigns. The new solution provides enhanced delivery and reporting tools designed to target users and streamline ad operations across online and mobile channels.

"24/7 Real Media has been serving mobile ads via its Open AdStream platform since 1999, which gives us a tremendous amount of insight into the evolving needs of mobile marketers. This has enabled us to build features and capabilities into our industry-leading ad management platform that proprietary mobile ad servers cannot match," said Ali C. Mirian, Product Manager, Publisher Solutions, 24/7 Real Media. "With Open AdStream Mobile Edition, 24/7 Real Media is giving marketers true multi-channel campaign management, with one reliable, flexible and scalable platform."

Building upon its Open AdStream ad management platform, Open AdStream Mobile Edition is compatible with major mobile ad protocols. It enables content providers to quickly and easily add mobile ads to their marketing mix. 24/7 Real Media has outlined an aggressive development path for the product that includes additional targeting parameters and advanced, integrated analytics. Several 24/7 Real Media customers have already implemented the company's mobile ad solutions, including companies in the financial services and telecommunications industries.

"Mobile devices have become essential tools for accessing and exchanging information," said Oleg Vishnepolsky, Chief Technology Officer, 24/7 Real Media. "Marketers and content providers are rushing to understand this new medium in order to deliver relevant advertising messages. We've seen drastic shifts in consumer behavior before; from network TV to Cable, print to online, and now online to mobile. Our job as a technology company is to stay ahead of these changes, allowing marketers to better understand and reach today's mobile audience across all channels and devices."