Yahoo Buys Video Ad Platform BrightRoll for $640 Million / €514 Million

Yahoo Buys Video Ad Platform BrightRoll for $640 Million / €514 Million

Yahoo has been working on reaching a deal with BrightRoll for a while now, but it finally succeeded

Yahoo Looks Into Buying Video Ad Platform BrightRoll for an Estimated $700 Million

Yahoo Looks Into Buying Video Ad Platform BrightRoll for an Estimated $700 Million

Yahoo wants to pay big bucks on a company that could help it fight against big ad players such as Google