14 DAY TRIAL // Microsoft is betting big on the Desktop Bridge for Windows 10, as it allows developers to port Win32 software to the Windows Store, so the company is turning to all kinds of marketing efforts to show how easy it is to do the whole thing.
In the most recent video, Microsoft is trying to prove that porting Win32 software to the Windows Store is a super-fast process, so it asks a developer to do it inside a racer car. While being driven on a race track by a professional driver, that is.
The purpose here is to determine whether porting a Win32 program to the Windows Store is a process that's faster than the Mustang completing 3 laps on the track. And obviously, the outcome is not at all difficult to guess.
Project Centennial
The Desktop Bridge, also known as Project Centennial, is a set of tools offered by Microsoft to app developers in order to port Win32 software to the Windows Store and integrate capabilities that are available in Windows 10, like live tiles, Cortana, and others.
With this effort, the company is trying to make the Store the one destination for all apps, especially as it pushes forward with Windows 10 S, a new OS SKU that's entirely limited to the Windows Store and it doesn't offer support for Win32 software unless an upgrade to the Pro version is performed.
Several big devs have already joined the effort and brought their apps to the Windows Store, but it's also no secret that top Win32 software is yet to be ported, including browsers. In fact, browsers are more difficult to be ported because of the Windows Store guidelines which require devs to use Microsoft's technologies for creating a Windows 10 browser, and it's hard to believe that Google or Mozilla would agree to do so given the popularity of their browsers on the desktop.
In the meantime, however, Apple doesn't want to be late to the Windows Store party, so it announced an iTunes version that would be released with support for PCs in the coming months.
