14 DAY TRIAL // Twitter's promise to start streaming 24/7 seems like it's taking shape as the company is announcing more and more deals it made for content.
Last week, Twitter made an announcement, saying it was going to launch 24/7 streaming channels on its platform. It wasn't long before the company announced it was teaming up with Bloomberg to deliver financial news around the clock.
That, however, was just the first step. Twitter has now announced a dozen more partners in its effort to direct users towards relevant content.
Twitter has announced daily and weekly programming from a number of publications, including BuzzFeed news, The Verge and Cheddar, and games from the WNBA and MLB. Live Nation will be providing concerts, while fashion shows will come from IMG. MTV will be covering award ceremonies and more.
This should help Twitter grow even more, especially as live videos will be used to make some extra cash via ads. Signs are already indicating that this will be a much more successful venture for Twitter than its previous campaigns were.
"We could not be prouder of the success we have achieved so quickly since launching live streaming premium content. Last quarter, we streamed over 800 hours of live premium content from leading brands across sports, esports, news, and entertainment," said COO Anthony Noto. "Adding these 12 new live deals tonight is a testament to the success of our only-on-Twitter experience, combining high quality streaming video with our only-on-Twitter conversation."
Social media bets on video
Twitter isn't the only platform betting on live video, especially since Facebook has done so much in this direction, trying to bring this new feature to everyone, even people using desktop computers to access the platform. Just recently the company also introduced ads within all videos played in an effort to create a new revenue source.
Last week, it was revealed that Twitter's Jack Dorsey spent a few million dollars on company stock in what was believed to be a so-so deal because the shares had gone up a bit in the past few weeks, but at the same time, they were also well below the company's max value. Following news about the deals, Twitter's stock went up quite a bit, reaching, at the time of writing, a value of $17.54. Now, it seems all those shares he bought are suddenly worth a lot more.