14 DAY TRIAL // The Twitter verified accounts saga continues, this time with fresh information shared by none other than the new company founder Elon Musk.
In a post earlier this week, Musk revealed that Twitter plans to bring back verified accounts, with a possible launch planned for next Friday.
But worth knowing is that the company wants to roll out multiple colors for the controversial check marks, this time with a manual verification to take place for each account.
In a post on November 22, Musk revealed for the first time that Twitter could turn to colored check marks in an attempt to make it clearer what kind of account is tweeting.
“Holding off relaunch of Blue Verified until there is high confidence of stopping impersonation. Will probably use different color check for organizations than individuals,” Musk said at that point.
In a November 25 message, Musk detailed the strategy Twitter wants to use, explaining that accounts will have different colors for the check marks. This is a painful but necessary strategy, Musk emphasized.
“We’re tentatively launching Verified on Friday next week. Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates,” he said.
Musk later came back to explain that all individual accounts that will be verified will use the classic blue check, with the other colors to be exclusive to organizations and governments. Full information, however, will be shared next week when the new verification program goes live, the new Twitter owner explained.
“All verified individual humans will have same blue check, as boundary of what constitutes “notable” is otherwise too subjective. Individuals can have secondary tiny logo showing they belong to an org if verified as such by that org,” Musk tweeted.