14 DAY TRIAL // Despite the fact that some of its divisions aren't profitable such as the smartphone business, Sony is determined to keep them under its wing. Probably because other businesses are doing exceptionally well.
For example, Sony's image sensors for phone cameras are in high regard, so the Japanese company has been making a huge profit by selling them to smartphone makers. Ironically, none of Sony's flagships have been seen as great shooters despite having the company's sensors inside.
The gaming division is another part of Sony that's doing great, partly due to the huge success of the PlayStation 4, which outsold Microsoft's Xbox One by a lot. Earlier this year, Bloomberg reported that Sony is struggling to keep the price of its upcoming PlayStation 5 close to the price of the current console due to costly parts.
We still don't know if they managed to do that, but rumor has it that the PlayStation 5 will be slightly more expensive than the current-gen console. However, these days many companies are taking into consideration product delays due to the coronavirus outbreak, a much large issue than not finding cheaper components.
Despite the coronavirus pandemic, Sony doesn't think the PlayStation 5 launch scheduled for later this year will be delayed, Bloomberg reports. A Sony spokeswoman was quoted saying that the company doesn't see any notable impact on the launch of PlayStation 5.
Still, we do thing the coronavirus outbreak will have a huge impact on sales, as many people have lost their jobs or are not spending their money on necessities rather than entertainment. Perhaps things will change until the end of the year, but we believe the current crisis will definitely affect PlayStation 5's sales.
Even Sony announced that it will be revising its forecast due to the coronavirus outbreak, which will likely wipe out much of its profits. We'll find out more about Sony's plans next month when the Japanese company has scheduled its earnings report.