14 DAY TRIAL // Apple is getting ready to take the wraps off a new iPhone generation in September this year, and needless to say, the cameras will most likely receive substantial improvements.
Most of the wide-camera 7P lenses for the iPhone 14 will come from Sunny Optical, the Chinese tech company that’s rather new in the Apple supply chain.
Having partnered with Apple last year, Sunny Optical is therefore expected to surpass Largan and Genius, therefore becoming the largest wide-camera 7P lens supplier for the new iPhone generation. If everything goes according to the plan, the company has big chances to become the leading support of ToF lenses for the iPhone 15.
“The shipment allocation of Sunny Optical’s high-end wide 7P lens (used in two high-end iPhone 14 Pro) and lower-end wide 7P lens (used in two lower-end iPhone 14) was 50–60% and 55- 65%, respectively. The proportion of the supply of Largan and Genius is about the same. Sunny Optical’s capacity has increased significantly, so the company will continue the price war to obtain more Apple orders and raise utilization,” Kuo says.
“Among iPhone lenses, the wide lens is the largest contributor to profit. Hence, the critical impact of Sunny Optical’s significant market share gain of the wide lens on Largan and Genius is profit, not revenue.”
At this point, Genius is the company that supplies ToF lenses for the iPhone, so Sunny Optical taking over this role will obviously have an impact on its revenues.
“Largan’s wide 7P lens ASP is 15–25% higher than that of Sunny Optical and Genius. Therefore, Sunny Optical’s market share gain has a lower negative impact on Largan’s profit. Sunny Optical may become the main supplier of the ToF lens for iPhone 15 in 2023. Genius is the main supplier of the existing ToF lenses, so that it will be more negatively affected than Largan,” Kuo concludes.