14 DAY TRIAL // Spotify is a platform that’s continuously growing, and given it offers localized content in so many regions across the world, ensuring the safety of its users isn’t necessarily as simple as some people might think.
Since 2020, Spotify has been working together with Kinzen, a company whose role is specifically to moderate content available for users across the world.
Furthermore, its machine learning system and advanced technology have obviously caught the attention of Spotify, especially as the music streaming service has been able to closely see the results of the collaboration in the last couple of years.
Kinzen will be integrated into Spotify’s platform
Now Spotify is buying Kinzen in order to integrate its tech into its own portfolio.
“Spotify’s current partnership with Kinzen, which began in 2020, has been critical to enhancing our approach to platform safety. The company’s unique technology is particularly suited for podcasting and audio formats, making its value to Spotify clear and unmatched. The technology the Kinzen team brings to Spotify combines machine learning and human expertise—backed by analysis from leading local academics and journalists—to analyze potential harmful content and hate speech in multiple languages and countries,” Spotify explains in an official press release rolled out today.
Spotify acknowledges that moderating all content for users across the world is quite a challenge, and this is precisely the reason Kinzen fits its long-term strategy like a glove.
“Given the complexity of analyzing audio content in hundreds of languages and dialects, and the challenges in effectively evaluating the nuance and intent of that content, the acquisition of Kinzen will help Spotify better understand the abuse landscape and identify emerging threats on the platform,” the company explained.
The two firms haven’t disclosed the terms of the deal, so expect more information on this front to surface in the coming months as the takeover closes.