14 DAY TRIAL // Microsoft is betting big on the shopping capabilities of its Bing search engine, so in addition to many new features, the company is also working with partners to integrate more services.
Back in October, the Redmond-based software giant announced that Shopify listings would go live on Microsoft Bing, and earlier this week, the partnership finally came into effect.
In other words, Bing now displays Shopify items, allowing you to complete a purchase without even leaving the search engine UI. You can find a Buy Now button right on Bing, and finalizing the process is extremely straightforward, as you’re then immediately transferred to the payment screen.
“Just head to Microsoft Bing and search for products that you have been looking for. With the integration of Shopify, you will now have access to millions of merchants to select from. And when you get that perfect set of “boho solid colored pajamas”, just click the “Buy Now” link to reach the shopping cart page directly – one less step to complete your shopping,” Microsoft says.
“Shopify is integrated into the Shopping vertical on Microsoft Bing as well, and when you search for products, you will find the wide selection, as well as “Buy now” button to easily complete your shopping,” the company further added.
Integration live today
It goes without saying the integration happens just at the right time, especially for people who want to do some very last-minute shopping.
On the other hand, it once again shows that Microsoft is very committed to making Bing a more advanced search engine, and improving the shopping side of the service is the living proof the company isn’t necessarily interested in following in the footsteps of Google on this front.
The Shopify integration is already live today, though on the other hand, it’s only available for users in the United States exclusively.