14 DAY TRIAL // Samsung has recently unveiled the Galaxy Fold 4 and the Galaxy Flip 4, and now the company is kicking off the marketing push to make sure the two new devices end up selling like hotcakes.
Speaking during a news conference, Roh Tae-moon, head of Samsung Electronics’ mobile experience (MX) business division, revealed that Samsung wants foldables to reach 10 million sold units this year.
But the long-term strategy is even more ambitious, as the company hopes foldables would account for half of all Galaxy flagship sales by 2025.
All-in on foldables
Indeed, Samsung is betting big on foldables, and the debut of the Galaxy Fold 4 was just the right choice for the company to remind people of its commitment to this form factor.
“Samsung Galaxy foldables are built on the foundation of our openness philosophy, enabling new possibilities with complete customization both inside and out. Created in collaboration with our world-class partners, the next foldable devices offer unparalleled mobile experiences that meet the needs of our most dynamic users,” said Dr. TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics.
“Through our unwavering focus and industry leadership, excitement for the foldables continues to grow. We’ve successfully transformed this category from a radical project to a mainstream device lineup enjoyed by millions worldwide.”
The company previously promised to bring the new form factor to lower price points, and right now, Samsung is already believed to be working on a cheaper model that could see the daylight at some point next year.
Furthermore, rumor has it that Samsung is also developing a foldable tablet, and according to people familiar with the matter, the launch could take place alongside the Galaxy S23 in the first months of 2023, obviously if no major struggle is encountered until that point.