New model rollout accelerated due to poor S9 sales

Jul 25, 2018 08:21 GMT  ·  By

Samsung is once again in panic mode, as the company wants to accelerate the rollout of the upcoming Note 9 model due to the slow performance of its Galaxy S9 lineup.

Technically, the South Korean manufacturer hopes that by bringing the Note 9 to the market earlier than usual it would manage to cope with the poor sales performance of its existing models thanks to the new hardware and features the phablet would bring.

This is an approach that has been used before for the Galaxy S9 as well, and now Samsung wants to unveil the Note 9 on August 9, with sales to also begin in early August.

Originally, it was believed that Note 9 shipments would start late next month, but according to a report from Digitimes, the company wants to begin selling the device shortly after its unveiling.

The cited source goes on to add that Samsung is losing ground especially in China, with Huawei, Xiaomi, Oppo, and Vivo brands leading the local market.

Major flagship revamp in early 2019

The Note 9 itself is unlikely to boost demand to record levels, especially due to the small number of improvements coming to buyers with this release.

Samsung is preparing a more substantial overhaul of its flagship lineup with the release of the Galaxy S10 series in early 2019. As the company’s tenth anniversary model, the S10 may bring several new features, including a fingerprint sensor integrated into the screen.

Rumor has it that the Note 9 could also be the last model part of the Note brand, as Samsung then wants to include it in the Galaxy S product family. There’s a chance that starting with the 2019 lineup, the Note model could be just a bigger Galaxy S featuring S Pen support and other upgrades that have until now been exclusive to the phablet.