14 DAY TRIAL // While Samsung typically makes the headline for its smartphones, the South Koreans are actually committed to many other products, and smart TVs, for example, are playing a key role in its long-term strategy.
And according to recent figures, these investments in smart TVs are totally paying off, as they’re among the top products that are bringing home the bacon for Samsung.
More specifically, data shared by Chinese market research firm Auweiyun shows that out of all 98.3 million TVs sold in the first half of the year, Samsung secured the lion’s share, as its models accounted for no less than 20.8 million units.
This is an 11 percent increase for the South Korean company, and more important is that its rival LG was far behind with just 13.1 million units.
Everybody far behind Samsung
LG has recently decided to leave the mobile market and focus instead on other business sectors, so the company behind so far behind Samsung isn’t necessarily good news in the long term. In the meantime, there are reports that LG could end up building an electric car for Apple, though there’s no doubt its investments in smart TV and the WebOS operating system would continue in the coming years.
The third place in terms of smart TV sales in the first half of the year goes to TCL, which managed to ship no more, no less than 11.4 million units.
Tech giants like Xiaomi and Sony are far behind, so for Samsung, this research shows that it managed to beat not only its direct competitors in the smart TV market, but also other tech giants that are investing aggressively in new products.
Needless to say, Samsung’s smart TVs are likely to continue to be hot-selling products in the coming months, especially as the global health crisis is far from over and the demand for electronics remains at record levels.