14 DAY TRIAL // Samsung’s discontinuation of the Galaxy Note 7 certainly had multiple effects on the company and even the smartphone market overall. The South Korean company is said to have suffered losses of billions of dollars and its brand image has surely taken a massive hit.
Samsung is now trying to compensate for the loss of Note 7 sales with a focus on Galaxy S7 and S7 edge. The South Korean company intends to make the Galaxy S7 edge more attractive to consumers by releasing a Blue Coral variant of the phone.
Considering the massive losses, one particular rumor from the past few weeks stated that Samsung might release the Galaxy S8 early, in order to regain some of the lost revenue and consumer trust. Representatives from Samsung Electronics have recently shut down the rumor and said that the Galaxy S8 will be announced at the end of February, during MWC 2017 in Barcelona, Spain, according to ET News.
Samsung usually announces new models in the Galaxy S series during the Mobile World Congress each year, so it’s no surprise that the company would want to stick to this plan.
Samsung Galaxy S8 will be released globally in March next year
The smartphone will be made available in South Korea and other countries sometime in mid-March next year. A high-ranking Samsung official said, “Currently, we do not have any plans to release Galaxy S8 early.”
It seems that even before the Galaxy Note 7 was released, the company had intended to announce the Galaxy S8 in February next year, and it intends to stick to that plan. In addition, the company representative said that it would be realistically impossible to schedule the release date earlier.
Safety issues have led to the demise of the Galaxy Note 7, but the company has yet to reveal the actual flaw that caused the phone to overheat and catch fire. Several investigations are underway, but until the problem is identified and solved, Samsung will have a hard time restoring consumer trust or making sure that the same issue isn’t found in its next flagship smartphone. An early release would also mean tight deadlines for Samsung engineers and less time for conducting quality assurance tests.