14 DAY TRIAL // 2020 has been an awful year for each and every one of us, and Samsung certainly agrees with me. This is the first time since 2011 when the company fails to sell 300 million phones worldwide, according to a report, and now the South Koreans hope everything would come back to normal next year.
More specifically, a report from ET News reveals that Samsung has sold more than 300 million phones every single year since 2011.
And yet, 2020 brought a pandemic that forced people to stay at home, away from each other and, of course, away from the stores where they would typically get the chance to try out new technology.
Including Samsung’s phones, that is, as the South Korean company has been massively hit by the global health issue, with the Galaxy S20 itself becoming one of the models whose sales haven’t been able to meet the expectations.
Next unveiling due in January
The Galaxy S20 was announced in February at a time when the virus was going global, and the device hit the shelves in most markets in March. Most countries entered a total lockdown in the spring, so it’s pretty clear the device barely reached its audience.
The report reveals that Samsung sold approximately 189 million units by the end of the third quarter, and according to estimates, it won’t be able to exceed 270 million phones by December 31. In other words, this is the first time in 9 years when Samsung doesn’t exceed the 300 million sold units milestone, though, by the looks of things, the company wouldn’t even get close to this target.
Needless to say, there’s hope the market would recover in 2021, and Samsung hopes the Galaxy S21 as well as its foldable device lineup due next year would help push sales beyond the 300 million units threshold.