14 DAY TRIAL // The CPSC has officially announced the second recall of Samsung’s latest flagship smartphone, the Galaxy Note 7. The South Korean company recently stated that it stopped manufacturing the phone and some analysts say that Samsung might give up on the Note brand entirely.
The Galaxy Note 7 situation hasn’t been easy on Samsung, especially on its mobile division chief, Koh Dong-jin. The official has been leading Samsung’s mobile division since December 2014, and he made some conclusive statements on the company’s intentions from now on.
Koh Dong-jin stated that he “would at any cost find the exact cause (of the faulty Galaxy Note 7) to restore trust of consumers so that they can use Samsung products without any safety concerns,” according to Korea Herald.
The Mobile chief apologized for the Galaxy Note 7 situation
The mobile chief apologized and thanked Samsung members for their support during these past weeks. He admitted that he was frustrated with the Galaxy Note 7 crisis. It seems that some Samsung employees have stated their support for the Samsung president on the company’s online message board and the company has tried to keep employees’ morale high.
Some analysts say that Samsung could hold its mobile chief responsible for the Galaxy Note 7 situation, causing him to lose his position at the company. Reportedly, Samsung had launched the Note 7 in a hurry to provide consumers with a premium device ahead of Apple’s release of the iPhone 7 and 7 Plus.
The statements do seem to imply that Samsung still doesn’t know the cause of Note 7 explosions, but that the company will be providing explanations soon.
Consumer trust seems to be a big issue for Samsung right now, especially since the company started sending owners of Galaxy S7 and S7 edge units reminders that their smartphones aren’t recalled. The company will be relying heavily on sales of its Galaxy S line in order to avoid competitors from snatching some of its market share. Samsung Electronics’ shares rose 3% on October 13, after they recorded an 8% loss in the past few days.