14 DAY TRIAL // The demise of the Galaxy Note 7 has certainly affected Samsung in multiple ways, as the company is said to have already lost billions of dollars because of halted sales, aside from consumer trust. The effects of the Note 7 fiasco will affect Samsung differently in markets across the world.
A report by Counterpoint Research, for instance, says that Samsung will lose a significant percentage of its market share in India, especially on the segment of high-end smartphones. The South Korean company had a 58% market share in India’s premium smartphones segment in the third quarter of this year.
The market share in the segment including smartphones priced $450 and higher is estimated to undergo a significant drop in the last quarter of this year. It’s highly likely that Samsung won’t see any increase in sales during the holiday season, a period when major smartphone makers usually boost their sales considerably.
Samsung’s market share could drop to 35% in India
The report also mentions that Samsung’s market share in this segment could actually drop to 35% in the country, one of the lowest shares the company has seen over the past few years. Consequently, Apple’s share is expected to rise to 57%, as many Samsung consumers will prefer to get the latest iPhone 7.
SamMobile reported that a representative from the South Korean phone maker doesn’t agree with the report, though, saying that the company is doing “exceedingly well with record sales in mobile business.” Samsung expects sales to increase during the festive season, mainly because of the Galaxy S7 and Galaxy S7 edge, and they predict the company will continue to be the leader in India’s smartphone market, across all price points.
In markets across the world, Samsung is now relying heavily on its Galaxy S7 and Galaxy S7 edge line, as the device maker has increased production for these two models and will also offer a new Blue Coral variant, very popular among Galaxy Note 7 consumers.