14 DAY TRIAL // Samsung is currently the world’s number one phone maker out there, but this doesn’t necessarily mean the South Koreans are dominating the market in every single country out there.
In fact, new statistics provided by Counterpoint Research show that Samsung is no longer the leading brand in a series of four different regions, and surprisingly, Apple isn’t the company that took over the number one spot.
More specifically, Samsung’s first quarter performance in Indonesia, Thailand, the Philippines, and Vietnam wasn’t exactly the most solid, with the market share dropping from 22 percent a year before to 19 percent in the first quarter of this year.
On the other hand, OPPO, the company that’s growing at a super-fast pace all over the world, has managed to increase its share to no less than 22 percent, therefore becoming the number one phone maker in the region.
In case you’re wondering, Apple is only the sixth name in the charts with 6 percent of the market, after Vivo, Xiaomi, and Realme.
Big Samsung announcements on the radar
On the other hand, Samsung is likely to regain the crown in the coming months, as the company is gearing up to unveil a new series of phones that should help increase its growth in large markets.
For example, the typical August event that Samsung has previously used to take the wraps off new Note models could be used this time to introduce a series of new devices such as the Galaxy Z Fold 3 and the Galaxy S21 FE.
However, worth emphasizing is that sales in the markets mentioned above are mostly driven by mid-range and low-end devices, and this could be one of the reasons Samsung is also trying to bring new-generation form factors, such as foldables, to lower price points.