14 DAY TRIAL // Samsung launched the Galaxy Note20 with much fanfare in the summer, and the company hoped this model would help deal with the lackluster demand that was recorded by the Galaxy S21.
But as it turns out, not even the Note20 can deal with the impact of the global health issue, and now Samsung is ready to enter damage control mode due to poor demand for its smartphones.
In addition to unveiling the Galaxy S21 earlier than anticipated, Samsung is also reducing the production for the Galaxy Note20, according to a new report.
And it’s because Samsung isn’t selling all the Note20 output, so the company had no other option than to build fewer units in an attempt to align the demand with the production.
Galaxy S21 just around the corner
According to the cited source, Samsung originally planned to manufacture 900,000 Note20 units in October, but the output has since been lowered to just 600,000 units. And the reason is as simple as it could be: the demand for the device remains weak, so Samsung needs to make sure it doesn’t build more units than it can sell.
By the looks of things, the Galaxy Note20 has been hit harder than the Galaxy Note20 Ultra, which is an indication that the standard model isn’t necessarily the appealing model that Samsung hoped it would be. But on the other hand, more people buying the Ultra shows Samsung customers are still willing to pay a premium for a smartphone, which gives hope that the S21 could record better sales.
Samsung is now expected to unveil the Galaxy S21 earlier than usual, with sources close to the matter indicating that the unveiling event could happen as soon as mid-January.
Usually, Samsung announces new Galaxy S models in February, while sales typically kick off in February.